![]() Replace diet and exercise with new ideas: This is what you’ve always been looking for. You hop on Instagram – BOOM! Another friend is talking about her amazing diet and workout regime and here’s the key – You can eat anything you want – INCLUDING CARBS! You’re in. ![]() Who was the idiot who said no carbs was a good idea? You’re over broccoli, avocado, and chicken. A few weeks in, you’re already over this new diet. You get a workout journal, new sneakers, and a few amazing new outfits – afterall, looking good is half the battle.Įxcept that it’s not the half that creates results. You clear out your cabinets, replacing “off limit” foods with those that support your future svelte self. Your friend had amazing results, and you are 100% confident this is the one that’s going to work for you. You’re all in on a new diet and workout regimine. Those characteristics that make driven individuals successful are also ones that can leave them distracted, unproductive, and ineffective. Their love of taking on new challenges, excitement to “do”, and deep desire for greater success leave them chasing new ideas, products, and opportunities. It is not uncommon for highly motivated, ambitious individuals to battle SOS. Different from ADD/ADHD, SOS occurs when a new idea or opportunity captures your attention and distracts you from your big, long-term goals. Shiny Object Syndrome (SOS) is a disease of distraction and is characterized by a propensity for getting distracted by new ideas and opportunities. Chasing new opportunities (i.e., distractions) and refusing to say “no” is one of my client’s biggest challenges.ĭo you find yourself doing something similar? Shiny Object Syndrome Defined For the last four years, I’ve been working with clients on how to optimize their performance and well-being. This level of laser-focused effort is frequently replaced with chasing new ideas and shiny objects. Yet, as an entrepreneur, I have found myself lacking this focus. Between morning and afternoon workouts, my day consisted of school, stretching, fueling, and visualizing success. I drank an after-workout shake within 30 minutes of finishing, optimizing recovery. My days were structured around a single goal: Become the best in the world. My swimming success may greatly be attributed to mionalical focus. ![]() “The difference between successful people and really successful people is that really successful people say no to almost everything.” – Warren Buffet
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